Expert pricing and market strategy
Pricing driven by data, analytics, and experience, so we attract the right buyers and protect your return.
Luxury real estate advisor
I'm Justin McCarthy, a Realtor with Fannie Hillman + Associates, and I bring white glove service to every client. First home or final estate, you get the same strategy, the same attention, and the same relentless negotiating on your side of the table.
About Justin
Because you want someone who has spent more than a decade negotiating multi million dollar deals and still treats a starter condo like it matters. That is the short version.
I have worked both sides of the table, as a listing agent and a buyer's agent, and that shapes how I read a deal. My background runs into full scale renovations and the lending side too, including the VA home buying process, so when a house needs work or a loan gets complicated, I have usually seen it before. Nothing about a transaction rattles me.
Home is Winter Park. My wife, our daughter, and I are out on Park Avenue and the local golf courses most weekends, and I specialize in Winter Park and the surrounding areas of Baldwin Park, College Park, and Maitland because I live and work in the market I sell. When you reach out, you get a neighbor who knows which streets flood, which schools people move for, and what a fair price really looks like this month.







My approach
It means being proactive rather than reactive. I would rather see the appraisal gap or the title snag coming and have a plan ready, so the deal keeps moving while everyone else is scrambling.
It also means your price point does not decide how hard I work. I do not believe in one level of service for a luxury estate and a lesser one for a first condo. Every client trusts me with a huge decision, and every client gets my best. That is not a slogan. It is the whole reason people keep calling me back and sending their friends.
Think of me as more than a real estate agent. I am a dot connector and a relationship professional with the right contacts to execute any task with precision, from a lender who moves fast to a contractor who shows up. My goal is simple: be the first call you make for anything to do with your home, your neighborhood, or life in Central Florida. The relationship is designed to outlast the transaction.
Home valuation
The online estimates are a guess. A real number comes from someone who has walked the comparable homes and knows what buyers are paying on your street this season. Ask me for a straight, no pressure valuation.
List with me
Experience the difference: smart strategy, modern marketing, honest guidance, and strong results. When I take a listing, I do not just hang a lockbox and walk away, I attend every showing personally, whether or not another agent is showing it. Here is what sets my listings apart.
Pricing driven by data, analytics, and experience, so we attract the right buyers and protect your return.
Luxury photography that shows your home in its best light, room by room.
Your listing promoted across social networks with optimized video, and each listing gets its own custom website with video, photos, and full descriptions to maximize exposure.
Cinematic video and aerial footage that make your listing stand out online.
Deep Winter Park knowledge and neighborhood insight that serious buyers value.
Your home marketed across top platforms, plus my brokerage's access to Luxury Portfolio International and Leading Real Estate Companies of the World, reaching qualified buyers worldwide.
Staging guidance, trusted vendors, and every small detail handled, so your home shows at its best and the process stays smooth from listing to closing.
Straight communication and real feedback so you can make confident, informed decisions.
"Excellence is never an accident. It is the result of high intention, sincere effort, intelligent direction, and skillful execution."Download the seller guide
Marketing in action
Every listing comes with a full media package. Here is a look at two of the pieces I produce for my sellers: a captioned social spotlight and a cinematic property film.
An invitation only network
By belonging to networks the big brands do not own. Through Fannie Hillman, my listings plug into Luxury Portfolio International and Leading Real Estate Companies of the World. Both hand pick a single firm per market, so your home reaches serious buyers around the world while you still work with one local agent who answers his own phone.
Home search
Browse live Winter Park and Central Florida listings on the interactive map, and I'll help you cut through them to the handful actually worth your weekend.
Estimate your monthly payment and see a full amortization schedule in a couple of minutes.
For buyers
The best homes in Winter Park often move quietly, before a sign ever goes in the yard. Through Fannie Hillman and the same Luxury Portfolio and Leading Real Estate networks that carry my listings, I hear about coming soon and off market homes early, and I trade previews with the agents who hold them. When one fits what you are after, you are walking through it while everyone else is still waiting for it to show up online.
How I help
Three ways, mostly. You are buying, you are selling, or you need a steady hand for everything that surrounds the move. I do all three, and often all three for the same family over the years.
We start with what you actually want, then I go find it, including the quiet listings that never hit the portals. When it is time to write the offer, I negotiate hard and protect you through inspections, appraisal, and closing.
Search homes
Pricing, prep, and presentation decide what your home sells for. I advise on the small renovations that pay off, market to the right buyers, and hold firm in negotiation so you keep more at the closing table.
Get your home value
Moving is more than a contract. I connect you with lenders, inspectors, contractors, and designers I trust, and I stay a resource long after you get the keys, from a plumber to dinner on Park Avenue.
Start a conversationWhere I work
Winter Park is home base, but my clients buy and sell across the wider Orlando area. Click through the communities I know best.
Let's connect
Tell me a little about what you are planning. I read every message myself and I will get back to you quickly.
Prefer to talk? Call or text (689) 777-6557 Fannie Hillman + Associates, Winter Park